In 2010, Telus launched a unique brand called Caya with a flagship location on Davie Street. Since then, theyve opened three more of the boutique brand locations, in South Granville Gastown and the West End. Recently, WE chatted with Kenn Hamlin, director of special projects, TELUS.
Why did TELUS launch Caya?
TELUS launched Caya to provide our customers with additional choice in the form of a stylish boutique to shop for TELUS products and services, imaging and printing technology from our Blacks Photography brand and stylish accessories all under one roof.
What does Caya mean?
Caya is an acronym which stands for Come As You Are. Caya celebrates individuality in an environment where style and technology meet. We encourage customers to come as you are and share your views, personality and uniqueness as individuals and as a community with confidence.
How does Caya support the Pride Parade and Festival?
Caya celebrates diversity and inclusiveness in an open and non-conformist way. It helps us to better understand the needs of our customers, who also come from diverse backgrounds. Caya remains a long-time supporter of Pride Week activities. This year, Caya is thrilled to participate in the Pride Parade with a much anticipated float supported by our enthusiastic Caya/TELUS team members.
What sort of things does Caya do in the community?
Community is at the core of our Caya brand. All Caya boutiques have a Giving Wall photo kiosk where people can get their photo taken for just $2. All donations directly support a community partner. In return, photos are emailed for donors to share and post. The pictures are also showcased on our website ThisIsCaya.ca and rotate on our in-store screens. Caya regularly donates the use of our stores to support community partner events. We also sponsor community events, such as Celebrity Dim Sum, the Opus Street Party and the Make Music Â鶹´«Ã½Ó³»event, to name a few.
