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When 麻豆传媒映画model Shereen Jupp had her baby girl, Adaline, last year, one of the first things she looked for was a magazine that would keep her in touch with the things she loves 鈥撎齠ashion, art, design and poetry 鈥撎齱hile being aimed at mothers. 鈥淚鈥檝e always been inspired by beautiful magazines like Vanity Fair, Porter and Kinfolk, but after I became a mother, I found they were less relevant to me.鈥� Jupp says.
鈥淲hen I looked around, I found a lot of 鈥榃hat breast pump should I buy?鈥� articles, and stories that were negative about motherhood, but nothing that was high fashion with real mothers, inspiring and arty, and not just digital. A magazine I can hold in my hands,鈥� she explains.
Not to be defeated, she decided to fill the niche herself and five months ago, , a quarterly coffee-table magazine, was launched.
Jupp was relatively young 鈥撎齤ust 24 鈥撎齱hen she had her daughter, and found the early days isolating. 鈥淢y family, my husband鈥檚 family and, of course, my husband were very supportive, but I couldn鈥檛 talk to my girlfriends about motherhood,鈥� she explains. 鈥淚 had post-partum depression and a huge lack of confidence. Self-care was very significant in restoring my self-esteem,鈥� she says.
She hopes that Mother Muse will be helpful in doing the same for other women. 鈥淲hen you become a mother, you have to adjust your lifestyle, but you still need to take care of yourself. I think mothers are often overlooked in society and seen only in relation to their babies, but I wanted to turn the focus onto the woman.鈥�
The magazine includes fashion spreads, interviews with inspiring mothers, original art and poetry. All the models are real mothers interacting with their own children. Authenticity is hugely important to Jupp, as is showing diversity in women鈥檚 bodies. 鈥淚 started modelling in my late teens 鈥撎齀 was signed to three international agencies, worked in LA, Toronto and New York and appeared in campaigns for brands like Urban Outfitters and magazines like Nylon. But it鈥檚 not the healthiest industry. I struggled with anorexia, though my eating disorder stopped when my daughter came along,鈥� she recalls. 鈥淭hankfully I think the industry is changing and becoming more body positive, and that鈥檚 something I鈥檇 like to encourage with Mother Muse.鈥�
Jupp continues to model, selectively, though, because the magazine takes so much of her time 鈥� she does almost everything, including writing, design, proofreading, marketing and social media, herself.
It鈥檚 hard work, but it鈥檚 paying off 鈥撎齮he magazine鈥檚 profile is rising and it has influential fans like actress Jaime King, the July issue鈥檚 cover star. 鈥淪he commented on a photo we had put on and I reached out to her,鈥� Jupp says. The issue also has an interview with Caitlin Crosby, founder of social enterprise The Giving Keys.
Mother Muse听goes out to a global audience, with readers in the US, Australia, Poland and Spain. 鈥淚t鈥檚 really cool and inspiring to know that there are these women out there reading the magazine in places I鈥檝e never seen and would love to go to,鈥漵ays Jupp. 鈥淭he magazine is connecting women all over the world, and that makes me happy.鈥�
鈥� To purchase a copy of Mother Muse, click .听
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Fashion Fix with Shereen Jupp
Inspiration: I love the French/Parisian style: timeless classics.
Go-to outfit: My favourite look right now is black dress pants (skinny fit) with a striped turtleneck sweater, mules and Ray-Bans.
Evolution: Pre-motherhood I would invest in trend pieces, whereas, now, I shop around 鈥撎齀鈥檓 not an impulse buyer 鈥撎齛nd look for things I know I鈥檓 going to wear over and over.
Priorities: When it comesto buying clothesI鈥檓 interested in ethics, comfort, style and price point 鈥撎齀 don鈥檛 want to spend $300 on a T-shirt.
Shopping: I shop a lot at thrift stores.My favourite place for timeless basics is Oak & Fort. I also love and , both of which use only dead stock fabrics. gives me that Alexa Chung/Audrey Hepburn look. In terms of beauty, I mostly go to Whole Foods 鈥� I love the Andalou Naturals 1000 Roses Floral Toner. I鈥檓 also a fan of the and : my personal favourites are Carnal and Ode. For makeup, I like all-natural brand .
