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Why is Rihanna in Belgium this weekend? Hint: Smurfs

BRUSSELS (AP) — Belgium rolled out the blue carpet Saturday for Rihanna and other stars who turned out for the world premiere of the new Smurf movie.
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Rihanna poses with a person in a Smurfette costume for photographers upon arrival at the world premiere of the film "Smurfs", on Saturday, June 28, 2025, in Brussels. (AP Photo/Omar Havana).

BRUSSELS (AP) — Belgium rolled out the blue carpet Saturday for Rihanna and other stars who turned out for the world premiere of

produced ″Smurfs″ and voices Smurfette in the summer family film, a live-action animated reboot that takes the little creatures on a Smurfette-led rescue mission to save Papa Smurf.

At Saturday’s showing in Brussels, the visibly pregnant Grammy winner chatted with children, linked arms with someone dressed as her cartoon alter-ego, and joined the audience arm in arm with A$AP Rocky.

Film director Chris Miller held Smurf toys and other cast members at the premiere included James Corden and Dan Levy. Many of the guests wore a shade of Smurf-ish blue.

The movie premieres in the U.S. on July 18.

Belgian comics artist Peyo created the Smurfs — known here as ″Schtroumpfs″ — and the Belgian capital embraced the premiere with a weekend of events.

It took place in central Brussels, not far from a Smurf museum. The city’s famed Mannekin Pis statue was dressed for the occasion as No Name Smurf. The city’s Grand-Place held Smurf-themed events all weekend, and tourist buses and train cars were decorated in blue.

The Associated Press

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