We've got a great example of "know your audience" in the world of Twitter and job postings, and it's coming from an unlikely source: the Canadian Security Intelligence Service (CSIS).
CSIS is promoting an upcoming Â鶹´«Ã½Ó³»job fair, and their Tweet about the event is an amusing meld of literary device and...sushi.
A career at CSIS is like a jumbo eel sushi roll; taste unknown from the naked eye but pleasantly delicious once indulged.
— CSIS Canada (@csiscanada)
"A career at CSIS is like a jumbo eel sushi roll; taste unknown from the naked eye but pleasantly delicious once indulged," reads the text. Naturally, there's a photo of a delicious assortment of sushi, to illustrate.
Unfortunately, what's pictured aren't rolls (maki), but rather nigiri sushi--a fact that didn't get past a few of the detectives doing a little surveillance on social media.
What seems to have struck a chord (besides the pre-lunch hunger pangs of sushi-loving Twitterers) is the romantic language of the metaphor.
"I didn’t realize Canada’s spies are such poets!" reads one reply. "Ever think about writing romance novels? ;)" jokes another.
For anyone truly interested in a career with CSIS, . It definitely doesn't seem like there's an opening in the social media department, though. For anyone truly interested in sushi, well...you're !
